mindUp - a story with passion!
2024: mindUp receives Baden-Württemberg Security Award 2024
Thomas Strobl, Minister of the Interior of the state of Baden-Württemberg, awards recognition for innovative project to detect hacked websites and protect against fake stores.
2023: eBay Kleinanzeigen
Ebay Kleinanzeigen is cooperating with mindUp and taking stronger action against fake stores to protect its own users from fraudsters.
2022: fakeshop-finder.de
Consumers can have the internet address of an online store checked via the public service fakeshop-finder.de. The portal developed for the NRW consumer advice center uses mindUp's AI expertise and data to identify fraudulent offers.
2019: Deep Learning / Fraud Detection
mindUp is increasing its involvement in AI projects and specializes in deep learning as a technology for research-related projects. mindUp coordinates the BMBF-funded research project INSPECTION for the detection of fake stores in the context of fraud detection.
2016: Datenbutler API
mindUp extends the possibilities of the data butler with a REST API. Systemic integration of data from the data butler can now also be used automatically in live web applications.
2014: Data Provider
mindUp is strengthening its offering in the direction of a data provider, i.e. a wide range of data assets are made directly available to the customer without prior setup.
2009-2013: targetSuite 2.0
The requirements regarding the targeting options for the product banner server have increased over the years and so further modules for geo-targeting, localDetection, retargeting, statistics, big data and a targetSuite back office portal for self-service have been developed.
2008: targetSuite, Produkt Banner Server
The new targetSuite product line combines existing analysis techniques and crawler systems with a modular banner server or ad server. Each advertising medium can be filled with individual elements at the time of display, depending on the marketing or analysis strategy.
2006: Marketing Product Classification
The selection of products and the way they are displayed in an advertisement is crucial to its effectiveness. Many parameters influence the measurable success of the campaigns. mindUp uses analytical components to optimize the display of online marketing advertising media live without delay.
2005: Crawler, Context Sensitive Marketing
mindUp develops the mindUp contentDetection module for Ebay Germany based on a powerful web crawler that analyzes the content information of publisher websites. The results are used to control one of the first context-sensitive advertising media, Ebay Relevance Ad.
2004: Classification, Extraction
The requirements for the further processing of data are constantly increasing. New modules are being developed for classification and targeted data extraction, among other things, which are integrated directly into the existing analysis system.
2001-2003: Free Text Analysis, Data Mining, Web Mining
Development of algorithms and mechanisms for free text analysis for use at Siemens IC-Mobile. Used, for example, in the EDUR e-mail management system in the fully and semi-automatic answering of e-mail inquiries in customer service. Recognized with a BW Innovation Award.
2000: Foundation
In 2000 mindUp Web + Intelligence GmbH was founded at Constance by a team of data scientists and software developers, which have been successfully working together for severeal years.