In the online format of the well-known Bitzilla-Brunches it was among other things about the question, how SMEs can approach the use of artificial intelligence.
Ralf Walther, managing director of mindUp Web + Intelligence GmbH and board member of cyberLAGO e.V., explained the connections between the individual areas of AI and their relevance for successful application in business. Finally, he used a practical example of an AI project in a leisure market to illustrate how data analysis can be used to improve the response rate of mailing campaigns.
The confusion in the media and in business is perfect. People are constantly bombarded with stories about artificial intelligence (AI). Experts predict either paradise or the end of the world, depending on the readership in which the topic is discussed. The reason for this blanket distribution is primarily ignorance coupled with a basic human characteristic that hinders us all - fear. The fear of something that we cannot classify in terms of its meaning and the effects it has. This also makes the rounds in companies, i.e. many do not really know what exactly AI brings or can bring for them, and much worse, important areas are lumped together and thus an impenetrable soup of buzz words is created, which is then meditated up and down again in the relevant media. A good time to clarify this in detail for AI.
Further contributions were made by Nadine Pendias, digital marketing consultant and UX expert, and Vitalis Feist, developer at Schwäbisch Media Digital, on the topic of progressive web apps.