The mindUp targetSuite is a online marketing toolbaox for context sensitive advertisements and special targeting methods e.g. geo targeting.
contentDetection - detect automatically what it's all about!
contentDetection detects content and context of web pages and provides knowledge to select and create optimized advertisements.
mindUp contentDetection is a module and a service for extraction and classification of web page content. It's based on maschine learning and artificial intelligence algorithms to classify a web page within a topology and extracts relevant keywords and text parts, which are important for the identified subject.
contentDetection is a self learning system and is able to dynamically change its behavior to reflect on changes.
Feature list contentDetection:
- Highly parallelized crawling of web pages
- Subject detection and keyword identification
- Knowledge extraction with machine learning and artificial intelligence
- Detection of frames, sessions, redirections, languages, and many more
- Language independent: German, French, English, Chinese, ... and many more
- Contextual advertising
- Detection of brand conflicts or damage to one's image
- Contextual content
- Personalized paid search
- Personalized advertisements
billiger.de ad banner about topic "MP3-Player"
bannerServer - On demand advertising
You can find a pile of ads everywhere -
with targetSuite's banner server, you will have always the successful ones.
Contextual ads on content or on local data do have special requirements:
- Dependent on page or local context of the user, the system have to select the most successful products out of millions possible candidates.
- Detect and insert sensitive cross selling products
- Mix meaningful category and search links into the result ad candidate
- In comparison to the requirements of standard ad servers the targetSuite's banner server assembles the banner for each single user on-the-fly.
- Banner serving based on live product database
- Scalable for millions of ad impressions per day
- Adaptive and dynamically changeable for each banner delivery
- Standard marketing formats like leaderboard, sky, rectangle, button, etc. Extendable with any custom format
- Targeting through contextual targeting, geo targeting, retargeting
- Test case campaigns and automatic click optimization
- Fraud detection to avoid unwanted traffic