Contextual Targeting - successful ads through relevant messages
The principle of contextual advertising is based on the fact that a web page user is more receptive to marketing messages, if they have something to do with the page content. More clearly the user's interest into a specific web page expresses its interest into the topics which can be found on this page. An advertisement on a computer hardware page will never trigger a click reaction as good as on pages about cooking recipes. This effect leads to a ten times better performance of these optimized advertisements in comparison to not context sensitive ad media. In addition to that these advertisements won't be sensed such annoying as the standard ones and this will grade up the page.
mindUp contentDetection is the universal solution for context sensitive advertisement media and for automatic content detection knowledge from web sources.
Geo Targeting uses local context
Geo targeting aims to address a group of users dependent on a local context derived from a small part of information.
Local context of users
Via IP location, IP databases and intelligent scoring algorithms, the geographic position can be estimated. This data can be used to influence marketing messages within advertising media.
Local context of content
Today's web pages often contain positional information the user is looking for and which can be used for online marketing purposes. For example chats, forums or some specific panels can be geographically positioned directly beside the information about their content topics.
mindUp developed a geo targeting system to increase the quality of already existing techniques and to increase likelihood of decisions made by the system. mindUp localDetection is therefore a very good extension to the contentDetection mechanisms.