Advertising media - show your assets!
You can find a pile of ads everywhere -
with targetSuite's banner server, you will have always the successful ones.
Contextual ads on content or on local data do have special requirements:
- Dependent on page or local context of the user, the system have to select the most successful products out of millions possible candidates.
- Detect and insert sensitive cross selling products
- Mix meaningful category and search links into the result ad candidate
- In comparison to the requirements of standard ad servers the targetSuite's banner server assembles the banner for each single user on-the-fly.
- Banner serving based on live product database
- Scalable for millions of ad impressions per day
- Adaptive and dynamically changeable for each banner delivery
- Standard marketing formats like leaderboard, sky, rectangle, button, etc. Extendable with any custom format
- Targeting through contextual targeting, geo targeting, retargeting
- Test case campaigns and automatic click optimization
- Fraud detection to avoid unwanted traffic